#IAmPerfect: Photoshop Isn’t Real Life
What do you think of when you think of the Perfect Body?
Victoria’s Secret wants you to think of them, their angels and their product.
Comedian Jeff Foxworthy has even joked that nobody is perfect, except maybe eight people in the world and they’re all VS Angels!
Further, lingerie princess Gisele married Patriot QB Tom Brady in the ultimate American fairytale. There is no doubt that VS has one of the strongest images in the world—reaching stores, and women, in every mall and every television set.
Now, I LOVE Candice Swanepoel, Adrianna Lima and and Rosie Huntington-Whiteley as much as the next girl. We love their fashion, glitz and glamor. I have sultry pictures of them on my Instagram; I attempt to channel their sass with my hairstylist at the salon; and I admire how Doetzen stands up for women’s rights and how Rosie has spoken openly about feminism.
This is not an attack on the Angels.
However, for the magnitude of the brand’s influence and attempt at capturing customers while they’re young (VS Pink brand), it is paramount to our self-esteem to know that these ads are photo shopped.
Victoria’s Secret advertisements do not represent real life.
This may seem obvious, but images are often accepted as truth—a powerful marketing technique that execs know and manipulate the public with.
As a society, we must think critically about our rhetoric. We cannot accept expertly crafted photo shopped images as real-life standards of beauty.
Make your voice heard in telling Victoria’s Secret #IAmPerfect
Sign the petition here and join 11K people in responsible marketing. B-E-A-YOUtiful #rawbeauty